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Tourism Leadership Training

As a leader in your community, you can impact tourism and develop new business opportunities to diversify the economy and lessen the impacts of boom/bust economic cycles.

In October 2011, Canadian Badland Ltd. hosted the first Canadian Badlands Tourism Leadership Symposium - a dynamic, leading-edge program designed for elected officials, economic development officers, tourism development officers, and tourism volunteers with leadership responsibilities and aspirations. Participants gained:

  • Advanced knowledge of tourism delivery systems based on practical assignments, case studies and local tourism management issues
  • Training in principles, policies and practices of tourism and economic development and planning that meets the demands of rural areas
  • Knowledge of tourism sales and marketing
  • Exposure to leading edge research
  • A peer network of regional leaders with similar issues, needs, resources and interests

The two-day Symposium agenda included:

Skills in Tourism Planning:  “The Great Alberta Tourism Game©”

Tourism Foundations: Development Planning, Policies and Practices

  • Patterns of Traveler Demand in Relation to Development Planning/Marketing
  • Creating a Sense of “Place”
  • Supply and Demand in Tourism: Public, Private and Non-profit sector roles
  • Local Tourism Economics: Identifying Business Opportunities
  • Participatory Strategic Tourism Planning – Step By Step

Becoming Market Ready: Regional and Local Community Planning  

  • Levels of tourism development
  • Tourism development zoning, service areas
  • Transportation planning, signage
  • Funding and permitting processes for infrastructure improvements: roads, water, sewer, utilities, streetscapes, parking, landscaping, etc.
  • Historic preservation – Main Street programs, facade improvements, etc.
  • Addressing workforce issues
  • How is travel sold?
  • Roles, structure, functions and funding of local/regional Destination Marketing Organizations (DMO)

Destination Marketing

  • How is travel sold?
  • Roles, structure, functions and funding of local/regional Destination Marketing Organizations (DMO)

If you are interested in Tourism Leadership training, contact the Canadian Badlands Ltd. at 403.823.7741 or support@canadianbadlands.com

Other Leadership Tools and Resources

It’s hard work building communities. KnowledgeConnector.ca makes it easier by offering a “one-stop-shop” connecting leaders to learning opportunities. KnowledgeConnector.ca walks you through a Leadership Assessment tool, identifies your learning competencies, and then connects you to courses and training close to where you live. KnowledgeConnector is managed by Volunteer Alberta, a provincial organization that exists to connect the leaders, supporters and volunteers who invest value in our communities.