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Tourism Investment Attraction

The development of the Canadian Badlands into a competitive and iconic tourist destination depends on an integrated process of enhancing existing attractions and services and developing exciting new tourism products. In 2010, CBL received Rural Diversification Initiative (RDI) funding for the Tourism Investment Attraction Initiative. The initiative involved researching current tourism investment opportunities and the development of strategies in the current tourism and investment climate.

Following the strategic work, a Tourism Investment Team began implementing the strategy, which included hosting a tourism investment symposium and working with interested tourism investors.