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Canadian Badlands Tourism on the Hunt for Local Social Media Stars

March 02, 2017

Canadian Badlands Tourism on the Hunt for Local Social Media Stars
New Tourism Ambassadors Network Announced

DRUMHELLER (March 2, 2017) — Canadian Badlands Tourism (CBT) is establishing a regional network of local tourism ambassadors. The tourism co-operative is searching for local social media users and influencers who are active and skilled in posting on various social media channels, and who are able to attend and promote local events, attractions and experiences this summer.

CBT is looking for locals with stories to tell who are keen to showcase unique ways to view their community. You don’t need to have a flashy or content heavy Instagram, Twitter or Facebook site to participate. “We want you to help us tell authentic stories of this region and its people, says award-winning travel blogger Pete Heck who is coordinating the program. “In return, influencers will learn how to share experiences in personable ways, and will become part of an engaged community built around unique Canadian Badlands experiences,” he says.

“The people who best know the Canadian Badlands are those of us who live here,” says Barry Morishita, president of Canadian Badlands Tourism and Mayor of the City of Brooks. “Residents who are active on social media deliver very influential and authentic voices to travellers who are considering visiting the Canadian Badlands.”

What’s in it for you? Selected Ambassadors will:

  • Receive hands-on social media training and advice from global travel blogger Hecktic Travels and learn the ins and outs of content creation from travel writer Jody Robbins, founder of the popular Travels with Baggage blog.
  • Learn how to develop your own personal brand and build social media following.
  • Become part of a social media community and be able to draw on this network for months as you grow your platforms.
  • Experience the best of the Canadian Badlands region by visiting local events, venues, and attractions in exchange for sharing these experiences with their followers on social media.


How Badlands Ambassadors will be chosen:

  1. Be currently active on social media platforms such as Instagram, Facebook and Twitter.
  2. You don’t have to be active on all three platforms, but you do need to be active on at least one. Create an account now and start using the hashtag #MyBadlands.
  3. Send your media kit to: info@heckticmedia.com
  4. No media kit? No worries! Simply send your social media handles and a brief description of yourself and why you love the Canadian Badlands to info@heckticmedia.com. We’d also love to know what you think makes your community special and the untold stories you think tourists should know about.
  5. Submit your information by Friday, March 31, 2017 to info@heckticmedia.com.
  6. Participants must be over 18 years of age as of May 1, 2017.
  7. Participants must live within the Canadian Badlands. Click here for a listing of all communities in the region.


About Canadian Badlands Tourism
Canadian Badlands Tourism (CBT) is a not-for-profit Alberta Corporation providing a new and innovative approach to creating an integrated, destination-based tourism industry in south-eastern Alberta. CBT is the largest regional partnership of municipal governments in Alberta. Shareholders are 60 municipal governments that recognizing the power of co-operative efforts to develop and implement strategic regional tourism development plans.


Media contacts:
Noelle Aune, Canadian Badlands Tourism: 403-861-1982 or njaune@telus.net
Pete Heck, Ambassador Co-ordinator: 780-604-4813 or info@heckticmedia.com