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2016 Year in Review

December 15, 2016

Happy Holidays to our Canadian Badlands family,

At this busy time of year, I would like to share some of my thoughts about how much the work you do is valued as the Canadian Badlands continues to grow as an iconic tourism destination. Collaboration and leadership of our board, contractors, the Government of Alberta, Travel Alberta, and tourism stakeholders has been critical in sustaining our tourism markets in a challenging economy. The work that we undertook together in 2016 once again demonstrated powerful optimism that makes the Canadian Badlands such a special region.

In 2016, our strategic focus continued to strengthen connections with the communities, municipalities and tourism partners in the region. We assisted three successful pheasant festivals, nine capital projects, and 19 additonal projects, including the consumer marketing campaign that engaged our communities and visitors in an unprecedented social media initiative featuring well-known personalities Tom Jackson and Dax Justin.

The latest Conference Board of Canada tourism forecast is predicting growth in visitation to Alberta in 2017. As Canada gets ready to celebrate the country’s 150th Birthday next year, Canadian Badlands Tourism will leverage this opportunity to further enhance tourism development and position the Canadian Badlands as a must visit destination. We will integrate our projects with celebrations in joint community activities involving various forms of visitor-attracting entertainment. We will also expand community participation in a new social media ambassador program.

Our product development and marketing committees continue to identify opportunities for specific projects and opportunities. More information on our achievements and plans will be presented at the 2017 Canadian Badlands Tourism Development Conference and Annual General Meeting, March 15-17 in Brooks. For the complete program and to register, please visit www.cblconference.com.

As 2016 winds down, I would like to thank you again for supporting tourism in the Canadian Badlands and wish you and your families a happy holiday season and all the best in  2017.

Yours in rural tourism,

Barry Morishita, President, Canadian Badlands Tourism