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6th Annual Tourism Development Conference

April 19, 2016 to April 21, 2016

Join us for the 6th Annual Tourism Development Conference and 2016 Annual General Meeting

April 19 - 21, 2016

Badlands Community Facility, 80 Veterans Way, Drumheller, AB.

This year's conference, themed "Champions of Tourism", will continue to provide the opportunity for Canadian Badlands Tourism municipal government shareholder representatives and tourism operators throughout Western Canada to meet directly and collaborate. This year's keynote speakers include Dave Wishewan, Julie Van Rosendaal, and Loren Christie.

Dave Wishewan
A former engineer who thought it would be a good idea to sell smoothies in the middle of a Canadian winter, opening the first Booster Juice location in Sherwood Park in November, 1999. Turns out, taste trumps temperature, and today there are over 300 locations worldwide. Booster Juice serves its intensely loyal customers a delicious, convenient and healthy alternative to fast food. In addition to their signature smoothies, their menu offers fresh-squeezed juices, hot food, and snacks. In 2013, Dale was awarded the prestigious title of EY Prairies Entrepreneur of the Year.

Julie Van Rosendaal
The author of seven bestselling cookbooks, with an eighth coming out this spring. For the past decade, she's been the food and nutrition columnist on the Calgary Eyeopener on CBC Radio One. She's also the food editor of Parents Canada magazine, contributing food editor at Western Living and a freelance writer who contributes regularly to publications in Calgary and across Canada. Many know Julie from her popular food blog, DinnerwithJulie.com

Loren Christie
A fervent traveler who has visited more than 65 countries around the world. He has appeared on numerous television and radio programs over the last fifteen years and especially enjoys promoting the joys and pitfalls of travel to Canada AM's viewers across Canada, as the show's resident travel expert. In addition to his Canada AM duties, Loren has worked extensively in the travel and hospitality industry for the last twenty years.


All of our keynote speakers will be sharing stories and lessons that will inspire us all to continue being "Champions of Tourism" in our province

Featured as workshops this year are presentations on Private Investment and Development, and introduction to the municipal "Growing Visitation in the Canadian Badlands" toolkit, a culinary tourism showcase session, among others. Again, the conference will provide many opportunities to network with other participants throughout the event as well as at the Gala Dinner. Our participants include representatives from shareholder municipalities of Canadian Badlands Ltd, for-profit businesses and not-for-profit organizations that offer tourism services, attractions, events and products both from within and from outside the Canadian Badlands region.

This conference will take steps to foster:

  • The development of a strong Canadian Badlands identity and branding shared by municipal leaders and tourism operators, making the region unique in the eyes of both residents and visitors alike.
  • The development of exciting new tourism products or the expansion of current offerings based on innovative ideas from the conference.
  • Enhanced market-readiness among Canadian Badlands, Albertan, and Western Canadian tourism operators.
  • Increased environmental and socio-cultural sustainability leading to economic sustainability and a better quality of life through sustainable tourism and strategic planning.
  • A cross-fertilization of ideas starting during the Conference, with the potential for increased cross-promotion of businesses and potential packaging and partnerships.

We also invite you to get your ticket and join us at our opening night networking and cocktail reception at the Drumheller Quality Hotel on Tuesday, April 19th at 6:30pm. Come meet and greet others in the industry, indulge in a few snacks, and enjoy local artists. Space is limited.
More information, program details, and registration information is avalable on the conference website. More information will be added over the next few weeks as details are confirmed. Be sure to check back for updated program and speaker information.


Please Register by April 15, 2016!

COST (Before April 1st, 2016):

$275.00 for AGM & Conference
$275.00 for Conference only
No cost for AGM only
$25.00 Opening Cocktail Reception
$60.00 Extra Dinner Ticket


COST (On April 1st, 2016):

$295.00 for AGM & Conference
$295.00 for Conference only
No cost for AGM only
$30.00 Opening Cocktail Reception
$60.00 Extra Dinner Ticket