Vision & Mission

Our Vision

To develop the Canadian Badlands region to become a major iconic tourist destination for Alberta, to complement the role played by the Canadian Rockies in encouraging travel to and within the province.

Our Mission

To foster development of tourism in the Canadian Badlands as a vital economic development tool that protects significant natural resources while promoting an enhanced quality of life for Canadian Badlands residents, stabilizing the population and generating employment for residents, including youth.

Our Role

To act as a facilitator for planning and capital fund development, tourism and hospitality business and attractions development and training, and to foster an increased diversity and improved quality of visitor experiences in our region.